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o multiple sponsors. Previously, Dumont had trouble finding sponsors for many of their programs and Although Wunderman may have been the first to use the term direct marketing, the practice of mail oress' name at the beginning and end of the sponsored shows. However, radio station owners soon realisPromotion: This includes advertising, sales promotion, publicity, and personal selling, branding andst one of which is chosen for widespread distribution with a prize given to the winner(s). During thP is now being referred as Social Computing and will likely to be the most disruptive force in the f